Businesses, small or large, need to engage prospective and returning customers. Blogging is a great way to do this. You would be surprised at how blogs improve customer service, maintain good relationships and boost sales as well.
So, let’s talk about 6 reasons why your business needs blogging immediately.
- Provide updates about your business
One of the many things customers love is to be informed about any update(s) in the products they like and buy. The feeling of being involved in the company’s processes appeals to customers as fans of your brand. Blogging serves as an inexpensive way to advertise these updates in products or services and also to keep your customers satisfied.
So asides from the company’s formal website update, engage a blog and connect with your customers.
- Improved feedback
Businesses always want to hear from their customers, right? While a business website communicates one-sidedly, a blog creates an avenue where customers feel connected and comfortable. They also feel somewhat inclined to make suggestions and leave comments about the products you sell or the services you offer.
With a relatable two-way conversation with your customers, you can just know that they will be back to engage the blog post even more.
- Strong marketing foundations
A blog serves as an inexpensive way to promote your products. You can advertise products, attract customers and keep them. Blogging establishes a sense of trust within your customers; this would make them more inclined to convert traffic into leads and purchases.
So while advertising and promoting, you can rest assured that your campaigns are reaching a wide audience. The blog is quite effective on that note.
- Builds familiarity between you and your customers
Consistency is key. Frequently uploading well-written and well thought out content on your blog makes your customers feel as though they know your brand. It also enables you to look like an expert in your field and that makes customers want to rely on your brand.
Also, having discussions that are detailed and deep with your customers on the blog can prove to be a great tool for building trust and loyalty on the part of your customers.
- Improved social media presence
Social media is important to a business, so blogging can immensely help to gain the attention of potential and returning customers. Social media forums can be used to connect with the blog audience, thus increasing the level of attention a business receives from the masses.
Another angle is the fact that you don’t always have to come up with new content for your social media platforms. You can include the link to the blog and let the customers engage the articles available there.
- Give your business its voice
Through the use of a blog, your business can carve a niche for itself. The blog can carry the important aspects, history and details of your business and brand; details which readers and customers always look out for. Content like this is quite important because it gives an insight to customers about whom they are doing business with.
You should connect with your customers today, start a blog. If you don’t know where to start please drop me a line, I can help and show you how and where to start or even write these blogs for you.