Social media management is a serious undertaking, whether you’re a brand or an aspiring creator. Even experienced social marketers can benefit from the assistance of various tools and apps. Luckily, there is an array of free social media management tools available to help you stay organised and optimise your social media presence.
Let’s explore 15 of the best ones:
- Later: A comprehensive tool that allows you to plan and schedule posts for Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter in advance. It offers a Visual Planner, in-depth Analytics, and a customisable Linkin.bio tool.
- Canva: A user-friendly graphic design platform with drag-and-drop features, customisable templates, and a media library, now integrated with Later for a seamless workflow.
- Mailchimp: An automation tool for newsletters, enabling you to efficiently share content with your followers and grow your audience through Later’s Mailchimp integration.
- CapCut: A free mobile video editing app with filters, music library, and templates for creating captivating Reels or TikToks.
- Wistia: Ideal for organising and hosting webinars or tutorials, Wistia also features an editing tool for simultaneous screen and webcam recording.
- SocialBlade: A valuable statistics website for tracking user data and growth trends across various platforms like Instagram, YouTube, and TikTok.
- Adobe Express (formerly Spark): A content creation tool for captivating short videos, static pics, logos, and more, even without graphic design experience.
- InShot: A versatile mobile video editing app with customisable features, filters, and text captions, perfect for resizing content to fit social media dimensions.
- Hootsuite: A popular platform for managing multiple social media accounts, but Later offers a more affordable alternative with additional features like the Visual Planner and Linkin.bio.
- Google’s Campaign URL Builder: Helps track traffic from marketing partners through custom UTM tracking links.
- Unsplash: A vast collection of beautiful, royalty-free photos for social media posts, collages, and mood boards.
- Facebook’s Ads Manager: A free tool to measure the performance of ad campaigns.
- VideoLeap: An app for creating video memes and professional-level special effects.
- Adobe Lightroom CC: Allows photo manipulation and style editing for Instagram, Pinterest, newsletters, and websites.
- PicMonkey: A useful app for enhancing the look of your Instagram Stories with intuitive design tools and customizable templates.
These free social media management tools can significantly improve your content creation, planning, and analytics. Experiment with them to enhance your social media game without any financial risk.