Digital Marketing - Rhian Hopkins

Is Your Social Media Strategy Working?

Is Your Social Media Strategy Still Working? How AI and Custom GPTs Are Changing Marketing in 2025.

If you’re posting consistently but not seeing the growth, engagement, or results you expected, you’re not alone. Social media has changed dramatically in the last year, and many businesses are finding that the strategy they relied on simply isn’t working anymore.

Why Social Media Strategies Stop Working

Most social media strategies stall because they don’t adapt quickly enough. Platforms evolve constantly.

How to Improve Your Website with ChatGPT

Most business owners know their website is important, but between running the business and keeping content up to date, SEO can feel like a full-time job in itself.
That’s where ChatGPT can quietly become your best digital team member.

Free Social Media Management Tools

Social media management is a serious undertaking, whether you’re a brand or an aspiring creator. Even experienced social marketers can benefit from the assistance of various tools and apps. Luckily, there is an array of free social media management tools available to help you stay organised and optimise your social media presence. Let’s explore 15… Continue reading Free Social Media Management Tools

Ten social media mistakes

Social media can be a powerful tool for businesses, but it can also be a waste of time and money if not used properly. Here are ten common mistakes businesses make on social media and how to avoid them: In conclusion, social media can be a powerful tool for businesses when used properly. By avoiding… Continue reading Ten social media mistakes

Newsletters

In today’s digital age, businesses take advantage of various channels to communicate with their target audience effectively. While social media and other forms of digital marketing have become popular, email marketing, particularly newsletters, remain a powerful and cost-effective way to reach customers and leads. Here are some of the benefits of doing e-newsletters for businesses:… Continue reading Newsletters

Why outsourcing marketing is a smart move for your business

Marketing for businesses can be handled either through outsourcing to external agencies or freelancers, or by having an in-house marketing team or department. The choice between these two options depends on the specific requirements and resources of the business. Outsourcing marketing can provide access to specialised skills and expertise, making it beneficial for businesses that… Continue reading Why outsourcing marketing is a smart move for your business